Travel has always been about more than where I go—it’s about the people I meet, the connections I make and the stories I bring home. But lately, I’ve been thinking just as much about the how as the where. This year, Freedom Always is making room for both: the stories that inspire us to go and the practical knowledge that helps us travel better, prepare smarter and handle the unexpected.

Every trip I’ve loved started with a question, not a destination. Here’s the filter I run before I book anything — knowing my own version of best travel, then bringing in a travel architect’s expertise to build the moments I couldn’t create alone.